Back in May, we shared how we were starting a refresh of our brand—holistically, for the primary time. From technique to product names and past. Right now, we introduced the follow-up with our new vision, mission, naming and product updates. Right here I’d like to ask you, our viewers, to assist us select the path all of us wish to go in from a visible id perspective.
From the corporate perspective, we wish this new id to realize the next:
- Broaden the definition of Stack Overflow from programmers and builders to all know-how fans.
- Seize the number of thought and expression throughout the community right this moment, however be forward-facing for an increasing position.
- Be welcoming to a brand new and wider fanatic viewers, whereas nonetheless interesting to our core viewers of subject material consultants.
On this possibility, we needed to construct on the prevailing fairness and recognition of our present emblem, however simplify and modernize it to mirror the corporate we’re evolving into.
An evolution of our current emblem. The as soon as disparate stacks now connect with kind a backbone or spine — representing our ambition to reprise our position as an important supply of data for technologists.
Our typeface options squared-off particulars that subtly echo the stacking mechanic on the coronary heart of this route.
Our palette builds on our signature Stack Overflow Orange with a brand new vary of vibrant secondary colours — all impressed by the pops and hues seen in several coding environments.
Our stacking mechanic represents steady studying and progress. Our stacks additionally animate to precise completely different states of growth and modes of thought.
Right here we’re pushing ourselves, introducing a face which might deliver within the human contact. We will see this being adaptable for extra severe or playful contexts as wanted and recognizable by itself, whereas not being a full mascot (but).
Our emblem is an expressive face constructed from symbols generally present in coding languages. It’s a flexible factor that’s in a position to tackle completely different emotions and moods. It might characterize a person, a collaborative pair, or a ‘hive thoughts’ coming collectively to unravel issues and share information.
Our basic serif typeface faucets into the appeal of, and a nostalgia for, early PC advertisements. It brings to thoughts an period when humanity and know-how began to collide in new and thrilling methods.
Our palette builds on our signature Stack Overflow Orange and Lilac with a brand new vary of vibrant secondary colours — all impressed by the pops and hues seen in several coding environments.
Our illustration language is rooted in the identical logic as our emblem. Generally used coding symbols function the inspiration for every composition, whereas a refined noise and texture ship a human contact.
Thanks for being part of this course of! Should you’d prefer to share extra enter, please go away a touch upon this put up.
